Colours can never print out to exactly to match what you see on a computer screen. This is because printers use inks in the colours of cyan, magenta, yellow and black whereas monitors render colour in red, green and blue. Also colours vary from one monitor to another, and different printers produce different colour results. All these variables affect the printed outcome. However, we always print an Artist Proof as our quality control indicator so we can reproduce a close accuracy in colour to the original intended images from the same photographic lab.
PAPER & PRINTER
We are obsessed with print quality! So we only provide the very best for you. Our images are printed by an industry professional photo lab in Sydney. Our Gold Label and Art Prints are printed on a museum grade aqueous pigment prints on acid-free cotton rag paper, a.k.a. “Giclée Prints”. These prints are not just beautiful, images come ‘alive’. They are environmentally friendly and are rated to resist fading for 100 years under normal home display conditions. Normal display conditions means that the print is under glass, moisture free and out of direct sunlight.
CARE OF YOUR PRINTS
Please be aware that the printed side of your print is delicate and should be handled with care. It is best to handle your prints with white cotton gloves. To prolong your print’s life span, it should be framed behind (UV protected) glass/acrylic and preferably an acid-free mat board and hung away from direct sunlight & damp areas. It is an appreciating asset after all, so do take care of it so you can enjoy it longer!
FLATTENING YOUR UNFRAMED PRINT
If you plan on having your print professionally framed elsewhere, then it is best to leave it rolled in its original shipping tube layered with tissue paper. Your framer will flatten the print accordingly.
If you are framing the print yourself, please carefully remove the print from the shipping tube with clean hands or white cotton gloves. Unroll the print and leave it on a flat clean surface overnight, placing the tissue paper over the top with some weight. This will help flatten the print without any forced distress. You may need to put a weight across the entire print. Make sure the weight (a book/board) is clean, flat and evenly dispersed to ensure no dents are made to the surface.
Please note that the longer you store your print in the tube the harder it will be to flatten it.
Do not attempt to flatten a rolled print quickly by rubbing it against a sharp edge or rolling it forcefully in the opposite direction.
We do our best to deliver these prints to you in an excellent condition, however we cannot be held responsible for any damage due to improper handling or display.